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Essay2025-12-12

On the relationship between trust and scale in healthcare

What it costs to be the brand someone trusts about something they can't say out loud.

[Essay opening — to be drafted in Phase B per CONTENT-VOICE.md and content-prompts/thinking-essay.md.]

[Body paragraph — the moment that triggered this thinking.]

[Body paragraph — the 'what surprised me was' beat.]

[Body paragraph — the question I'm still holding.]


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